Team ML70 - Web Design
Graduate Internship / Insights
AceHawk Aerospace Ltd. is a dynamic UK-based company that excels in helicopter operations, offering tailored solutions for Defence Helicopter procurement and specializing in the enhancement of helicopter fleets for both military and civilian applications.
The Problem
TeamML70, an aerospace-focused innovation initiative led by AceHawk Aerospace Ltd., needed a modern website to represent their identity and showcase their cutting-edge products and initiatives. With no existing digital platform to communicate their story, they aimed to create an engaging and informative online presence. The project timeline was short, so the focus was on delivering a high-quality homepage layout to serve as the foundation for future development.
Key Outcomes
4 weeks for homepage design
Successfully completed the homepage design within the specified timeframe, laying the foundation for the full website.
Business requirements alignment
Designed the homepage layout and navigation menu based on TeamML70’s business goals.
User-centric design approach
Established a clear visual hierarchy and intuitive flow to help users easily explore and understand the content.
My Role
I worked on the design of TeamML70’s homepage. My responsibilities included gathering requirements, wireframing, and designing the homepage using WordPress.
From Discovery to Homepage Design
Understanding the Project
To begin the project, I developed a research questionnaire for the creative content team to gather key inputs about TeamML70 and the target audience requirements. These insights helped define the tone and structure of the homepage and ensured the design aligned with business objectives.
Key Insights
The homepage needed to establish credibility and innovation within aerospace.
Visuals and content had to reflect technical excellence.
Users should immediately understand TeamML70’s purpose and offerings upon landing on the page.
Design Execution
Wireframing
Created low-fidelity wireframes to structure the homepage layout and define the main navigation menu, highlighting key sections to support intuitive user flow.
Homepage Design
Using WordPress and built-in customization tools, I designed the homepage layout with a focus on clarity, visual engagement, and brand alignment. The content provided by the creative team was integrated into the design with a clear information hierarchy.
Brand Alignment
Followed TeamML70’s existing brand colors and incorporated consistent typography and layout styles to maintain a professional and cohesive visual identity across the homepage.
Feedback and Iteration
Presented the homepage design to the broader team, gathered feedback, and made refinements to improve usability and content delivery.
Conclusion
The homepage was successfully delivered within the four-week timeframe, acting as a springboard for the future development of the TeamML70 website.
Learnings
Gained practical experience in using WordPress as a CMS for custom website development.
Understood the importance of aligning design decisions with stakeholder vision and brand storytelling.
Improved efficiency in translating findings into user-friendly layouts under time constraints.